Comms 2025 Priorities

Ambassadors Program

•  ⁠⁠Ambassadors Program ⁠  — this has fallen a little flat the last few years.
• We know people want to share their experience with the course and encourage others to apply. How do we better leverage organic outreach?
• How can we create a functional but lower barrier process where Ambassadors do not have to be in our slack?

Ideas:

• What's the scope of this role?
• Women in Data Science Ambassadors —
• A lot more involved - they organize workshops on their own, within their organization
• Could focus more on fewer people, in the area that we are focused on.
• Could we find ambassadors who are already engaged — then have folks work under them
• The dedication comes from being a part of the org for many years.
• After serving as an outreach year, they can be an ambassador
• "Perk" / Prestigious opportunity

Course Specific Outreach

• NeuroAI — We had lower enrollment than other course. We really need to focus on this specific niche
• Climate - Same here, we saw a decline in numbers from 2023 > 2024 due to smaller outreach efforts.
• Deep Learning
• Comp Neuro

Outreach:

• Using LinkedIn outreach, DMs
• Utilizing Airtable to do individual emails

Applications

Social Media/Emails Leading Up to Applications Opening

• Share about course content
• Share testimonials from former students / TAs
• Share how the course works

Social Media/Emails While Course Applications are Open

• Consistent posting for when apps are open with lots of reminders scheduled

Course Schedule Communication (Shared with Registrar)

• There are several updates to the course schedule. See  🗓️⁠⁠Course Schedule ⁠ .
• These changes should be clearly stated in course application outreach, on the website, and course book

Cleaning Up Outreach Spreadsheets

• Can we better utilize airtable for this type of outreach?
• How do we grow this list?